Step on the Gas: 300% Organic Traffic in 1.5 Years
Cars, advanced diagnostic devices, and a competitive niche – Growth Bite still manages to find numerous angles for OBDeleven to gain organic traction, leading to world-class SEO results.
Project Overview
OBDeleven produces highly advanced hand-held vehicle diagnostics (OBD2 readers), aiming to cover European B2C and B2B markets. Growth Bite’s extensive expertise in various industries, including ecommerce and SaaS was instrumental in helping OBDeleven expand their organic presence.
Organic search was chosen as the primary vector for growth as there were numerous easy wins and possibilities with great B2C market opportunities. One year of dedicated work led to several-fold increase in overall organic traffic, bringing in significantly more customers.
Key Points
- OBDeleven produces advanced vehicle diagnostics devices (OBD2 readers) that are usable by both regular people and professionals.
- Vehicle diagnostics, while competitive, often overlooks organic search as a vector for growth.
- OBDeleven contacted Growth Bite to improve their SEO performance.
- Close collaboration led to continued, strong increases in organic traffic and rankings.
Bringing Vehicle Diagnostics to Everyone
While OBD2 readers have existed for a long while, usually only mechanics and car enthusiasts would venture out to buy such a device. Various functions provided were intended for professional use, so were often not as useful to a regular user.
OBDeleven’s OBD readers bring a completely different mindset towards vehicle diagnostics. Simple plug-and-play devices that come with Bluetooth connectivity and a mobile app, turning a basic device into a powerhouse that’s easy to use even for less advanced people.
Users only need to buy a device (single purchase) and a subscription if they want advanced features. The mobile app itself is free. Numerous advanced features, an easy-to-use UI, and a low price makes OBDeleven’s devices accessible to everyone and anyone.
OBDeleven’s marketing plan was to first establish themselves as a leader in OBD reader devices among professionals and enthusiasts, later reaching the regular consumer through a trickle-down effect and a shift in marketing strategy.
To get to professionals, OBDeleven needs a strong presence in search engines to capture the attention of those that already know and are looking for OBD readers. Organic search can thus form the foundation for revenue growth, allowing them to pursue other marketing goals later on.
Spurts in Organic Growth
Growth Bite showcases numerous ways OBDeleven could grow their organic traffic, ranging from technical SEO improvements to better-targeted content marketing. Close collaboration and a lot of effort led to impressive results – +300% organic traffic in a year and a half.
In just the last 6 months, OBDeleven experienced another surge in growth:
- Total clicks: +59.0% increase
- Total impressions: +130.2% increase
- Average position: +30.4% improvement
Both companies will continue to collaborate to until OBDeleven become the reigning champions of the vehicle diagnostics industry.
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